Our People

Rob Laugharne

Managing Director

Rob joined Hills Numberplates in 2017 having assisted with its recent domestic and global acquisitions within the manufacturing industry whilst he was a corporate partner at Irwin Mitchell LLP. Rob was appointed Managing Director as of 1st July 2019.

The move completed an interesting career circle which has seen Rob start at his local Halfords (making number plates!), enjoy a year away working at a law firm in Sydney, Australia, settle into the world of corporate law in Birmingham before “returning” to making number plates (albeit indirectly!).

These days Rob leaves most of the travelling to others and instead enjoys watching the odd game of rugby when he can.

Kath Jenkins

Finance Director

Kath joined Hills in 1999 as Finance Manager when the Finance Department relocated from London to Birmingham and became Finance Director in 2009. Kath’s primary function is to provide leadership to the Board’s Finance and Accounting strategy and to optimise the company’s financial performance and strategic position. She is proud to represent female achievement in a male dominated industry.

Outside of work Kath can be found enjoying the theatre and concerts with family and friends and is affectionately known as the ‘Judith Chalmers’ of Hills because she loves holidaying!

Julian Caine

Technical Director

In 1998 Julian graduated in Marine Biology. To build his office experience, Julian joined Hills in the year 2000 as an Internal Sales Assistant. Fast forward to the present he is the Technical Director, responsible for managing and coordinating Hills group R&D activities.

Outside of work Julian enjoys watching rugby with his friends, and on quieter days fishing with his son (“and I don’t mean using him as bait, I obviously use traditional baits, he fishes too” Julian clarified). Julian’s lifelong goal is to buy a sailing yacht and sail the world.

Favourite quote – “A clever person solves a problem. A wise person avoids it.” Albert Einstein
Favourite quote “If you don’t like being a doormat then get off the floor.” Al Anon
Favourite quote: Newton’s law “For every action, there is an equal and opposite re-action.”

Richard Taffinder


Richard joined the number plate industry in 1981, where he commenced his career in London. He started with the very basics of making a number plate, through hard work he quickly prospered to making business development decisions. Today as Chairman Richard’s motivation, positive energy and drive has developed the company into a global supplier with some of the best production systems in the world and a highly talented work force.

The man dubbed as ‘doesn’t have a stop button’ has a passion for motor racing and has been competing the British GT with the Ultratek Racing team, which Richard hopes will lead to his ambition of racing in the Le Mans 24-H. A family man at heart, his weekends are often tied up with entertaining his two children.

Favourite quote “Negativity should be illegal.”
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